“We’ve now expanded out marketing discussions and work to include all the businesses in the immediate area”
We’ve diversified a family farm to turn Burnham Deepdale into a major
tourism hub on the beautiful North Norfolk coast. As diversification
partner, I coordinate marketing of all our tenants. This includes: Deepdale
Backpackers & Camping (the camping, glamping, backpackers hostel & group
hostel); all the shops of Dalegate Market; Deepdale Cafe; Deepdale Bike Hire
and the new pop-up shops, which change weekly.
We run major events including Deepdale Christmas Market, which now
welcomes over 10,000 visitors in a weekend. We’ve created over 80 year-round
jobs on our site in a village of less than 40 permanent residents. Our
facilities support 15 businesses, with more to come.
However, we’ve now expanded our marketing discussions and work to
include all the businesses in the immediate area, particularly in the joint
villages of Burnham Deepdale and Brancaster Staithe. This includes the
hotels, the local churches, the sailing club, the harbour, the National
Trust, bird reserves and other organisations who benefit from working
The sum of the parts is much greater than each individual
organisation. Our primary marketing tools are social media and PR, although
we work with the local tourist-focused organisations to encourage joint
marketing of the area.
School holidays are busy anyway, as we live in a lovely area, provide
excellent accommodation and are popular with holiday makers. The key is to
expand the season to quieter times of the year, reminding visitors that the
North Norfolk coast isn’t just for sunny days in August.